"Xanthe is not only a brilliant strategist but also a true asset to any business looking to refine its brand message and achieve substantial market growth. Her ability to delve into a brand's core and forge a meaningful and executable marketing strategy is nothing short of remarkable. She also has an exceptional talent for crafting copy that aligns seamlessly with our overall brand identity while speaking directly to our diverse target audiences, ensuring that each message resonates with their needs and motivations.
As a small business owner with big aspirations, I knew I needed an expert to help define my brand and craft arobust marketing strategy. I was drawn by Xanthe’s extensive international experience and down-to-earth approach, which proved invaluable in developing a comprehensive brand and marketing strategy that was not just theoretical but highly actionable.
Despite my deep knowledge of my two distinct businesses, articulating our story compellingly and cohesively was a challenge I couldn't overcome alone. Xanthe excelled in this area; she perfectly captured our essence, intertwining both businesses' narratives into a unified strategy that reflected our mission, vision, and promise. She broke down the overarching strategy into specific components tailored to each business, providing clear directions and actionable steps for implementation.
Her professionalism and ability exceeded my expectations. Her detailed strategy resonated perfectly with our target audience and gave us a clear roadmap. Thanks to her strategic insights, our once obscure brand has gained significant traction, moving from local craft markets to boutique stores around Brisbane."
"During the time we worked together Xanthe showed herself as a qualified communications professional responsible for building and operationalising the brand communications strategy.
She's self-driven, pro-active and dedicated to the business she's supporting. Her deliverables were of high quality and good content. Xanthe built a good rapport with the business leadership team and also played a key role in various projects - employee engagement, skills etc. I recommend her whole heartedly for any job in the area of communications and will be happy to elaborate on any of the points mentioned above."
"I have worked with Xanthe on several strategic initiatives in Middle East & Africa region which had a direct impact on people and our culture.
She was able to analyze the data and come up with a strategy and communications plan which perfectly suited our key agenda. Xanthe is very thoughtful with very good ideas."
"Xanthe worked with me managing communications for Emirates in Asia. A portfolio with a very varied range of countries, each with their own challenges.
Xanthe's drive helped not only manage the day to day deliveries but also launches into new markets. Her strong interpersonal skills also helped build relationships with local teams and agencies.
It was really a pleasure working with Xanthe and her skillset and drive will be a asset to any team. The most challenging days became fun - and the challenges managed!"
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